Salted and Unsalted Rounds Tortilla Chips (Que Pasa)

Que Pasa has been around since 1983 where they first started out as a street-front deli in Vancouver, BC selling crafted tortilla chips. In 2012, Que Pasa joined the Nature’s Path family and has since been making tortilla chips, taco shells, salsas and other products under the Que Pasa name, all organically made to share.

DELIVERABLES

Creative Direction
Content Strategy
Social Strategy
Social Media Graphics
E-commerce Support

BRIEF

Build and increase product awareness to Que Pasa’s new Organic Salted and Unsalted Tortilla Chips that’s being launched to retailers across Canada.

APPROACH

The approach was to develop a fun, light and bright design and direction for both digital and printed collateral. As this was mainly a digital first initiative, the designs relied on 3D renderings and chip characters to build brand awareness.