Jalapeño & Lime Tortilla Chips (Que Pasa)

Que Pasa has been around since 1983 where they first started out as a street-front deli in Vancouver, BC selling crafted tortilla chips. In 2012, Que Pasa joined the Nature’s Path family and has since been making tortilla chips, taco shells, salsas and other products under the Que Pasa name, all organically made to share.

DELIVERABLES

Creative Direction
Content Strategy
Social Strategy
Social Media Graphics
Photography

BRIEF

Build and increase product awareness to Que Pasa’s Organic Jalapeño & Lime Tortilla Chips that’s being launched at retail level.

APPROACH

Mood boards and visual directions were provided to build this campaign, which resulted in a 2 day photoshoot. This campaign was also supported with relevant design assets for social media, e-mail marketing, websites, product launch, giveaways, and influencer kits.

Photography: Doaa Jamal